How to write good property description : Guidelines


In this article you will find a set of guidelines that will help you create captivating description of your property. You have worked so hard to create a top property, we want to make sure that all this hard work stands out to travellers when they reserach accomodation on-line.

How to write a good property description :

Introduction First impressions are everything, and we see so many properties let down by a description that is too short and has no personality. is here to help you do justice to your property and boost your bookings with a really great property description.

Getting started Before you start to write your property description, sit down with a pen and paper and think about how you would like to portray your property. Make a list of your property’s best bits. Include the features that you’re really proud of, as well as those that always receive admiring comments. Have a look at your customers reviews to see what has stood out for previous guests. Try to include your property name several times in your description, as this will also help you to appear in search engine results.

Jolly Swagman Backpackers is a fun, clean, spacious hostel overlooking a plaza on a nice, quiet street only five minutes from the nightlife of King’s Cross. It’s got everything a backpacker could need, from friendly staff to ‘nice party offers with free drinks and great people.„

Step by step

  1. Find a hook From your list, take two or three of your best points, as well as some of those adjectives that you think best sum up your property, and put them together to create a really catchy first sentence. If your property has an amazing location, right on the beach or in a vibrant cultural area of the city, now is the time to mention it.
  2. Paint a picture Guests want to know what they’re getting before they book, and a good description should be the equivalent of giving them a tour of your home.
  3. Describe your rooms and facilities Describe each room individually, especially if they are themed. As well as being a good way to convey that fun touch that people come to properties to find, it makes sure that guests know exactly what to expect. Words like ‘quirky’, ‘bustling’ and ‘energetic’, are especially descriptive.
  4. The Local Area This should come at the end of your description. Instead of selling your town, sell your location within it. State the names of nearby landmarks and how close you are to them, and make sure you mention if there is something particularly interesting about your street or building.
  5. Know your market Think about who you are trying to attract. Backpackers? Friends on an activity holiday? List your facilities and nearby amenities accordingly. Budget travellers will be grateful to have free WiFi, while a family might be interested in renting bicycles. Also state whether or not you have disabled access. 6 Things to Note Nobody wants to read a long list of rules and regulations, but laying down some simple ground rules in your description will definitely save a few tears in the long run.                                                                                                                                                            Some policies to consider are: Cancellations / Children / Pets / Smoking / Curfew / Groups / Extra costs   


Good example

 Astor Hide Park, London, England 

Tips to keep in mind

» Use figures rather than writing numbers out in full. “3km from the beach” instead of “Three kilometres”.

» Be honest. Sell what you have but don’t be tempted to exaggerate or over-embellish.

» Be concise. A certain amount of description is essential, an overly wordy description may put them off.

» Avoid clichés and be sparing with exclamation marks, underlining and capitalising words. » Proof read your work! Spelling mistakes or grammatical errors will look unprofessional.










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